At Be Social YEG, we understand the importance of using a variety of advertising methods and services to help businesses succeed. This is why we encourage you to consider PPC, or Pay Per Click Advertising, to market your company. We have highly skilled employees who can manage your PPC campaigns and make sure that they lead to outstanding results.
What is PPC Pay Per Click Advertising?
There are different kinds of PPC advertising.
Flat-rate PCC advertising, for example, allows business owners to purchase visits to their website by paying a fee each time one of their advertisements is clicked on.
Another common form of PPC is bid-based advertising, in which advertisers bid for a place as one of a website’s top search results when information relevant to a business is typed in.
Either form of PPC advertising could lead to results and greater exposure for a business.
Here’s an example how PPC works.
Bob owns a a construction company in Edmonton.
A potential customer types “construction company Edmonton” into a search engine like Google.
Bob’s Google Ad may appear appear as a top result if he is running a PPC campaign.
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Although PPC advertising is an investment, one of the most significant benefits is that the ads are delivered where your customers that are already searching for what you offer, can far exceed the cost of the advertisements.
Another benefit of PPC advertising is that it allows us and our clients to track the progress, including the profit they have earned, and to determine the effectiveness of their advertisements. This allows for the improvement of a marketing strategy and a plan that will ensure success. PPC advertising allows us to target your audience based on factors such as region and language, and intent. PPC advertising can also show quick results. No matter what forms of advertising your business currently uses, PPC is a compliment to many other marketing techniques.